Gen Z is the first generation born with Google. Although now they can use almost any social media to search for something, Google has always been the only place they could rely on to ask questions they wouldn't ask anyone else, sometimes not even their best friends. This level of trust is unmatched by any social media feed.

On Google they can search for anything – even their silliest, stupidest, nonsensical questions – without all the "social" from social media. So we just had to remind them of that and welcome them as a generation: be weird on Google, it's okay.